Palm Beach Lately and The Free Ride Proudly Present

“Holiday Haute Ride”

A free, fashionable and eco-friendly electric car service and holiday experience in Palm Beach

available on weekends from November 8, 2014 to January 4, 2015!


What is the “Holiday Haute Ride”? 

Palm Beach Lately and The Free Ride have partnered to create the “Holiday Haute Ride,” a free, fashionable and eco-friendly electric car service and holiday experience for locals and visitors that connects our favorite Palm Beach shops, restaurants and hotel.


Who can ride the “Holiday Haute Ride”?

Locals and visitors can take advantage of this free, fashionable and eco-friendly electric car service and holiday experience. So grab your friend, your mom, your grandma, your husband and anyone else who may want to stylishly hop around Palm Beach’s best spots!


When and where will the “Holiday Haute Ride” service be available?

The “Holiday Haute Ride” will be available on Saturdays and Sundays November 8, 2014 through January 4, 2015 from 10 am to 8 pm. Please find the pickup/drop-off schedule below:

Holiday Haute Ride Map

The Colony Hotel 

10 am, 10:30, 11, 11:30, 12, 12:30, 1, 1:30, 2, 2:30,

3, 3:30, 4, 4:30, 5, 5:30, 6, 6:30, 7, 7:30 pm

Neiman Marcus

10:05 am, 10:35, 11:05, 11:35, 12:05, 12:35, 1:05, 1:35, 2:05, 2:35,

3:05, 3:35, 4:05, 4:35, 5:05, 5:35, 6:05, 6:35, 7:05, 7:35 pm

Hamilton Jewelers

10:10 am, 10:40, 11:10, 11:40, 12:10, 12:40, 1:10, 1:40, 2:10, 2:40,

3:10, 3:40, 4:10, 4:40, 5:10, 5:40, 6:10, 6:40, 7:10, 7:40 pm

Vineyard Vines

10:15 am, 10:45, 11:15, 11:45, 12:15, 12:45, 1:15, 1:45, 2:15, 2:45,

3:15, 3:45, 4:15, 4:45, 5:15, 5:45, 6:15, 6:45, 7:15, 7:45 pm

Nick and Johnnie’s

10:20 am, 10:50, 11:20, 11:50, 12:20, 12:50, 1:20, 1:50, 2:20, 2:50,

3:20, 3:50, 4:20, 4:50, 5:20, 5:50, 6:20, 6:50, 7:20, 7:50 pm

Sail To Sable at C.Orrico

10:25 am, 10:55, 11:25, 11:55, 12:25, 12:55, 1:25, 1:55, 2:25, 2:55,

3:25, 3:55, 4:25, 4:55, 5:25, 5:55, 6:25, 6:55, 7:25, 7:55 pm


How much does the “Holiday Haute Ride” cost? 

It’s free, Free, FREE!

 Holiday Haute Ride Giveaway

What is the Grand Prize Giveaway?
Holiday Haute Riders can enter for a chance to win ONE Grand Prize Giveaway that includes: 1 night stay at The Colony Hotel, $500 Sail to Sable shopping spree, $250 Hamilton Jewelers gift card,  $250 Vineyard Vines gift card, $100 Neiman Marcus gift card and more!
How do I enter the Grand Prize Giveaway?
Holiday Haute Riders can pick up a 5×7 entry card at any of the 6 participating stops or inside the cars, fill out contact information on the 5×7 entry card, visit each stop any time from November 8, 2014 through January 4, 2015, ask each stop to put a gold star on their location on your map, collect all 6 gold stars to complete the entry card, and hand in completed card to any Holiday Haute Ride driver by January 4, 2015. One winner will be chosen at random and announced on and our social media accounts on January 6, 2015. Please see above marketing piece for more information. Good luck!


What should I do if I spot the “Holiday Free Ride”?

Flag us down and hop on! If you ride or spot the “Holiday Haute Ride”, snap a pic and share on Facebook, Instagram or Twitter and tag @PalmBeachLately and @PBFreeRide and hashtag #PBLFreeRide for a chance to win prizes.
Who is sponsoring the “Holiday Haute Ride”?

The “Holiday Haute Ride” is sponsored by The Colony Hotel, Neiman Marcus, Hamilton Jewelers, Vineyard Vines, Nick and Johnnie’s, Sail To Sable, and The Gary Pohrer Group for K-2 Realty.


Meet our sponsors: 

The Colony Hotel – This upscale 4 diamond boutique hotel, located on the island of Palm Beach since 1947, is now open after a $9M ‘re-imagining’ by the internationally renowned designer Carleton Varney.
Neiman Marcus – Palm Beach’s finest department store, Neiman Marcus Palm Beach offers the world’s finest selection of luxury, fashion and designer merchandise.
Hamilton Jewelers – One of the avenue’s finest retailers for more than 30 years and a family-owned jeweler for 100 years, Hamilton Jewelers specializes in luxury jewelry, wedding and engagement rings, fine timepieces and designer jewelry brands.
Vineyard Vines – Offers a variety of clothing and accessories for men, women and children, representing the Good Life.
Nick and Johnnie’s – An airy and innovative restaurant and bar, Nick and Johnnie’s offers sidewalk seating with a coastal cuisine in casual quarters.
Sail To Sable – Available at C. Orrico, the Sail to Sable collection is chic meets preppy and includes classic tunic dresses, light-weight cover up tunics, maxi tunics and flirty party tunic dresses.
The Gary Pohrer Group for K2-Realty – The Gary Pohrer Group for K2-Realty’s unparalleled ability to match their global network of buyers with extraordinary properties in the Palm Beach area has led to the agency’s emergence as South Florida’s go-to turnkey real estate firm.


Categories: guide | holiday | hotel | shop | social | sponsor | style | weekender | worth avenue

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