About Palm Beach Lately

About Us

Sisters and best friends Beth Aschenbach and Danielle Norcross were born, raised and currently live in the Palm Beach area with their families. Their love for their hometown combined with their complimentary personalities and passions to scout the latest fashion, home, social and travel trends sparked them to create Palm Beach's first lifestyle blog in 2012. Their blog concept was simple: to give readers a sneak peek into the modern-day Palm Beach lifestyle through bright photography and friendly dialogue. Palm Beach Lately has grown from a start-up blog into a brand recognized around the country. Readers love the girls' strong sister bond and sunny style and followers can even shop their exclusive designs, products and collaborations in their online shop.

Beth

Beth received a degree in Public Relations with a concentration in Event Planning from the University of Florida. After graduation, she moved to New York City to be the Public Relations and Event Coordinator for a boutique private and corporate event company. In 2006, Beth returned to Palm Beach and started her own Public Relations and Event Planning business. A couple years ago, she married her husband in Rosemary Beach, FL and they now have a daughter.

FUN FACTS
Who's who: The brunette "big" sister
Family: Married with a daughter
Pet: Maltese
Background: PR + Events
Favorite Blogger Role: Collaborating with brands, Shooting style features
Motto: Busy is not a badge of honor

About Palm Beach Lately
About Palm Beach Lately

Danielle

Danielle received a degree in Business Administration with a specialization in Mass Communication from the University of Florida. After college, Danielle spent a memorable summer in New York City with Beth before returning home to follow her passions in fashion, home and travel. In 2007, she married her college-sweetheart and they have have two girls and a little boy who bring them so much joy!

FUN FACTS
Who's who: The blonde "little" sister {who stands a few inches taller!}
Family: Married with two girls and a little boy
Pets: Maltipoo + Yellow Lab
Favorite Blogger Roles: Creative Director, Decorator, Stylist + Writer
Motto: Live with grace in your heart + flowers in your hair

Blog Policies

WE ARE PASSIONATE ABOUT OUR BRAND AND STYLE AND ALL OF THE PIECES WE FEATURE ARE OUR OWN PERSONAL SELECTIONS AND OPINIONS. WE ONLY FEATURE BRANDS AND PRODUCTS THAT WE ABSOLUTELY LOVE AND ARE IN LINE WITH THE PALM BEACH LIFESTYLE!

PALM BEACH LATELY OCCASIONALLY FEATURES AFFILIATE LINKS AND SPONSORED ITEMS AND POSTS. FOR EXAMPLE, IF YOU CLICK ON AN AFFILIATE LINK ON OUR SITE AND/OR SOCIAL MEDIA PLATFORMS {FACEBOOK, INSTAGRAM, PINTEREST AND/OR TWITTER} AND MAKE A PURCHASE, WE MAY RECEIVE A COMMISSION FROM THAT PURCHASE. ALL SPONSORED ITEMS WILL BE LABELED "C/O" IN THE PRODUCT DESCRIPTION AND SPONSORED POSTS WILL BE LABELED AS SUCH.

ALL BLOG POSTS ARE CREATED EXCLUSIVELY BY AND FOR PALM BEACH LATELY. IF YOU ARE INTERESTED IN RE-POSTING ANY OF OUR MATERIAL, PLEASE CONTACT US AT HELLO@PALMBEACHLATELY.COM.

ANY UNKIND COMMENTS POSTED ON THE BLOG WILL BE DELETED WITHOUT NOTICE.

IF YOU ARE A COMPANY LOOKING TO WORK WITH PALM BEACH LATELY, PLEASE E-MAIL US AT HELLO@PALMBEACHLATELY.COM. ANY PRODUCT SENT FOR REVIEW IS NOT GUARANTEED TO BE FEATURED ON THE BLOG.

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